Face In The Mirror is committed to a very personal and supportive philosophy of improving the outer well-being of cancer patients who continue to face the challenges of their disease. As the patient's outward appearance declines from chemotherapy, medications, and radiation, one's morale and mental toughness can suffer greatly. As confirmed by Internist,  Dr. Arthur Pelberg, of Phoenix, Arizona, "How you look, directly affects how you feel. We know there is a direct correlation between a person's emotional and physical health. Illness can consume ones energy; appearance can easily fall by the wayside. Helping a patient look better can give them the extra boost they need to actually be better."

Face In The Mirror will initially be providing services in the Greater Phoenix area with plans to expand to other cities throughout the United States, England and Canada.